Top 7 Best AI Copywriting Tools in
2025 – Free & Paid Options
Last updated:
Reading Time 25 mins
AI Copywriting & Traditional Copywriting Tools: A Quick Overview
#1 Jasper AI
- Key Features: Brand voice, marketing templates, AI image generation, SEO mode, team collaboration
- Pricing & Trial: $49/month, includes a 7-day free trial
#2 Copy.ai
- Key Features: 90+ templates, Infobase, brand voice, Claude 3 & GPT-3.5 integration
- Pricing & Trial: Free plan available, Pro plan $49/month, 7-day trial included
#3 Writesonic
- Key Features: AI article writer, Chatsonic chatbot, SEO tools, AI image generator
- Pricing & Trial: Starts at $20/month, 14-day free trial
#4 ClosersCopy
- Key Features: Sales frameworks, long-form editor, SEO planner, automation tools
- Pricing & Trial: $49.99/month, no free trial available
#5 Anyword
- Key Features: A/B testing, performance scores, audience targeting, plagiarism checking
- Pricing & Trial: $49/month, includes a 7-day free trial
#6 Hypotenuse AI
- Key Features: Product descriptions, SEO blog content, Shopify integration, AI image tools
- Pricing & Trial: Starts at $19/month (SEO), $150/month (Ecommerce), 7-day free trial
#7 ChatGPT (OpenAI)
- Key Features: Access to GPT-4o, custom GPTs, data tools, web browsing, image generation
- Pricing & Trial: Free basic plan, Plus plan $20/month (no trial needed)
#8 Grammarly
- Key Features: Grammar check, tone suggestions, clarity rewrites, plagiarism detection
- Pricing & Trial: Free plan available, Premium starts at $12/month
#9 Hemingway Editor
- Key Features: Highlights hard-to-read sentences, flags passive voice, gives readability scores
- Pricing & Trial: $19.99 one-time purchase, free web version available
#10 CoSchedule Headline Analyzer
- Key Features: Headline scoring based on structure, clarity, emotion, and engagement
- Pricing & Trial: Offers free trial, pricing depends on credit usage
#11 Thesaurus
- Key Features: Synonyms, word variations, writing inspiration, vocabulary enrichment
- Pricing & Trial: 100% Free to use
Welcome to the ultimate guide to the best AI copywriting and traditional copywriting tools.
This isn’t just another guide that lists features and use cases. Instead, I’ll walk you through which tool to use for which purpose. More importantly, I’ll show you which single AI tool can potentially replace the others.
Whether you’re a business owner looking to create irresistible content, a copywriter aiming to sharpen your skills, or a blogger trying to optimize your writing for search engines.
These 11 AI & Traditional tools will save you time and boost your productivity by 100%.
By the end of this tutorial, you’ll be able to confidently choose the best AI copywriting tools for your specific needs.
Here is a quick recap of what you are going to learn in this complete guide:
- How to choose the right tool for your business or freelance writing career.
- How to boost productivity using AI and traditional copywriting tools.
- How to use my free prompt PDF to generate better content, including ChatGPT-specific prompts.
- How to avoid common mistakes when using AI copywriting tools.
- Why AI is an assistant, not a copywriter, and why personalization should remain human.
- You’ll receive a downloadable PDF linking each traditional tool, so you don’t have to memorize them.
- You’ll see detailed pricing for each tool and learn who it’s best suited for.
- You’ll get a free swipe file with prompts to guide ChatGPT effectively.
- You’ll find positive reviews from companies and customers explaining what makes each tool stand out.
How I Tested Ai Copywriting Tools?
Most reviews articles focus on features, but they rarely explain which tool works best for your specific business or content goals.
As a copywriter and digital marketer, I work with these tools on a daily basis. I’ve learned how they really perform and why so many businesses rely on them.
Many new business owners simply type in AI tool something like, “Write an ad copy for my [product],” without giving context about the product.
The truth is, you won’t get great results from AI tools unless you know how to guide them properly. Left on their own, most tools generate robotic, repetitive copy that fails to connect.
That’s exactly what I’ll show you in this article: how to use these tools the right way to generate persuasive, human-sounding copy that actually resonates and converts.
How Do AI Writing Tools Work?
AI writing tools use artificial intelligence algorithms, typically based on large language models (LLMs) like OpenAI’s GPT-3, 3.5, and GPT-4, to generate marketing and advertising text.
These tools have been trained on a huge collection of existing data, such as eBooks, websites, blog posts, advertisements, case studies, and more.
In simple terms, AI writing tools use complex math to guess the best words for what you’re asking, based on what they’ve read before.
They don’t really “think” like people, but they’re very good at putting words together in ways that make sense.
Suppose you’ve written a sales page for a fitness membership but are struggling with headline ideas.
Here’s how an AI writing tool can help:
But I need more types of headlines.
Even better, with a few small tweaks, I can turn these into final headlines that are even stronger, thanks to ChatGPT for the brainstorming.
There are plenty of great AI tools where you don’t always need detailed prompts to get accurate results.
These tools already have the necessary prompts built into each template, so you don’t have to provide detailed instructions.
I’ll guide you on how these tools work and help you decide which one is best for you.
If you’re new to AI copywriting or want better results, I recommend downloading my swipe file with ready-made prompts.
It will help you guide the AI more effectively and get improved responses from ChatGPT, especially if you’re not ready to invest in a paid AI writing tool.
Why Use AI Copywriting Tools?
AI is changing how we create content. It saves time, boosts efficiency, helps with writer’s block, and generates multiple versions for A/B testing, all while saving effort.
For non-native speakers, it fixes grammar, improves fluency, builds confidence, and ensures accurate writing.
It also cuts costs by replacing copywriters, proofreaders, and marketers.
But to get natural, valuable content, you need some prompt engineering.
I’m also a non-native speaker.
In fact, English is my third language, and look how fluently I’m writing and explaining things just like native speakers do.
Isn’t that an amazing invention?
Here’s a practical breakdown of what AI copywriting can do for you, based on your role:
For Copywriters or Marketers:
- Generate 10+ ad or headline variations
- Adapt messages for different audiences
- Switch tones (casual, professional, friendly)
- Repurpose content for tweets, LinkedIn, social media
- Offer grammar, synonyms, and word placement suggestions, better than Grammarly
- Create full funnels: ads, emails, landing pages
For Entrepreneurs or Business Owners:
- Create brand messaging, USPs, taglines, pitches, saving research time
- Support launches without full marketing teams: website copy, emails, product pages
- Handle customer communication via AI chatbots answering FAQs, emails, live chat
These tools offer many benefits, and the more you use them, the more you discover.
Now, let’s explore some top AI writing tools.
Let’s dive in.
Top 7 AI Copywriting Tools Reviewed
Best for long-form content like blogs and marketing copy.
Ideal for Content creators, marketers, agencies, and entrepreneurs.
Jasper is an all-in-one AI copywriting tool that helps you generate high-quality, human-like content in minutes.
Whether it’s blog posts, email copy, or anything in between, Jasper is designed for marketers, bloggers, business owners, and content creators.
Built on the GPT-3 model, it’s ideal for content marketing.
With over 70 templates, Jasper makes writing every type of content easy from blog posts and sales copy to product descriptions.
It’s trained specifically for marketing using a large dataset, similar to how Google works, making it one of the best tools for writing top-quality copy.
It also integrates with Surfer SEO, meaning your content will be keyword-rich and optimized for search engines.
Jasper features a clean, user-friendly interface that requires minimal prompting.
You just select the content type, and Jasper guides you through the process.
The built-in text editor works much like Google Docs, so you can easily edit and refine your content.
And jasper also lets you generate AI images directly within the platform to match your marketing copy.
For example, I used Jasper to create a cold email tailored to my client’s coaching landing page pain points.
I also created outlines for this article using jasper Ai blog outline template .
Jasper prioritizes data protection with enterprise-grade security and a language-model-agnostic architecture while still delivering top-quality marketing content.
Jasper is easy to use and packed with features. It also offers a community, self-paced guides, courses, and channels to connect with other users.
If you ever find something complex, you can discuss it with fellow marketers.
The Jasper blog provides helpful guides to support users in getting the most out of the tool.
Jasper AI offers flexible pricing plans depending on your team size and content needs.
The main options include:
Creator: $49/month per seat — includes 1 user, 1 brand voice, Jasper Chat, SEO mode, and browser extension. Great for solo content creators focused on SEO blogs and website content.
Pro: $69/month per seat — supports up to 5 users with 3 brand voices, AI image generation, campaigns, and collaboration tools. Ideal for small teams managing multiple brands.
Business: Custom pricing — unlocks unlimited assets, API access, admin controls, and a no-code AI builder. Designed for large organizations needing full-scale AI automation and support.
Great for quick catchy copy for ads, emails, and social media.
Ideal for Social media managers, startup teams, freelancers, and marketers.
Copy AI is an AI-powered copywriting tool built with natural language processing (NLP).
It’s perfect for individuals or business teams who want high-quality content written in minutes.
No tech skills needed, just enter a short prompt, and Copy AI takes care of the rest. While it doesn’t replace a human copywriter, it writes in engaging, natural tones that feel human.
Need product descriptions, social posts, blog ideas, or email campaigns fast?
Copy AI offers 90+ ready-to-use templates and supports 25 languages, making it easier, faster, and more effective to write, especially for marketers, entrepreneurs, and content creators.
If you want to work smarter and speed up your writing, Copy AI is a solid choice.
Here’s how I used Copy AI to write a LinkedIn post:
The result is good, and with some tweaks and better prompts, it gets even better.
AI creates great content, but I always add my personal touch, refine, and personalize it.
I don’t post AI content as-is. If I rely completely on AI, clients or friends start doubting my ability, which complicates relationships.
Using AI tools makes me more valuable, but it’s important to keep it real by customizing my content.
Copy.ai provides flexible plans designed for individual creators up to growing marketing teams.
The top three options include:
Free: Free forever — includes 1 seat, 2,000 chat words per month, access to GPT-3.5 and Claude 3, Brand Voice tools, and Infobase. Perfect for beginners trying AI content creation with no upfront cost.
Starter: $49/month — includes 1 seat, unlimited words and projects, full access to AI models, and access to a private AI community. Great for freelancers and solo creators scaling content across platforms.
Advanced: Custom pricing — includes 5 seats, 2,000 workflow credits, 15+ prebuilt workflows, and access to the full workflow builder. Best for small teams focused on automating and optimizing marketing processes.
Copy AI is a fast, user-friendly AI copywriting tool ideal for marketers, freelancers, and social media managers.
It offers 90+ templates and supports 25 languages to help create ads, emails, product descriptions, and social posts quickly.
While it doesn’t replace a human touch, it generates natural, engaging content that’s great with a bit of refinement.
A solid choice for speeding up writing without sacrificing authenticity.
Ideal for high-volume content like blogs, landing pages, and product descriptions.
Best for SEO teams, content marketers, small businesses, and agencies.
Writesonic is made for SEO content creators who want articles that rank well on Google and engage readers.
It integrates with tools like Ahrefs, Semrush, and Search Console, helping you pick keywords and naturally include them in your writing.
With 70+ marketing tools, it’s great for small business owners, marketing teams, and solopreneurs creating social media posts, landing pages, or product descriptions fast.
While it may need some prompt tweaking, it saves time and cuts costs compared to hiring writers.
I use Writesonic for product descriptions because it researches your topic before writing.
For example, I created a Vitamin C Serum product description.
Writesonic offers tiered plans suited for creators at every stage, from early exploration to agency-level scaling.
The main plans include:
Basic: $20/month — includes 1 user, 1 project, access to 10 AI Agents, 5 articles, 3 site audits, and Chatsonic. A great entry point for beginners testing AI-powered writing and SEO.
Lite: $49/month — includes 1 user, 100 AI Agents, 15 articles, 6 audits, and 2 writing styles. Perfect for solo creators or marketers ready to grow their content output.
Standard: $99/month — includes 1 user, 2 projects, unlimited Agents, 30 articles, SEO tools, and Google Analytics integration. Designed for SEO specialists and consultants needing robust content and analytics features.
Professional: $249/month — includes 2 users, 3 projects, 100 articles, API access, GPT-4o mini, and unlimited writing styles. Ideal for small content teams and agencies managing campaigns at scale.
Advanced: $499/month — includes 5 users, 4 projects, 200 articles, 60 audits, team controls, and advanced SEO analysis. Best for large agencies running high-volume content operations with deep customization needs.
Writesonic is a powerful, versatile tool for bloggers, marketers, and SEO experts looking to speed up content creation with SEO integrations and extensive templates.
Perfect for persuasive, conversion-focused copy like sales pages and emails.
Ideal for Copywriters, funnel builders, e-commerce marketers, and ad specialists.
Perfect for crafting persuasive sales copy and marketing funnels that drive conversions.
ClosersCopy is similar to Writesonic, offering SEO-focused long-form content with over 300 plug-and-play marketing frameworks and 30+ marketing workflows to streamline content generation.
It’s ideal for SEO experts, small business owners, and marketing teams.
ClosersCopy claims 95% of other AI tools use GPT-3, creating content that lacks originality and gets flagged by AI detectors.
They say those tools aren’t trained specifically for marketing copy. However, many tools now use GPT-3.5 or GPT-4, so that claim doesn’t fully hold.
ClosersCopy doesn’t clearly state which model it uses but says their AI generates real marketing copy that sells.
I tried ClosersCopy myself, and while some claims are true, others aren’t.
Their content can still be flagged by detectors.
But to be fair, no one should use AI content as-is without adding a personal touch.
Many AI tools use advanced models today, so saying others use outdated tech is misleading.
Does it generate high-quality content?
Is it better than others?
I generated a long article, and the content felt human written, with depth and some research.
You can also create natural, human-like ads for Facebook, LinkedIn, Google Ads, and more.
ClosersCopy provides three content-focused plans designed for writers, marketers, and agencies looking to scale with AI.
The options are:
Power: $49.99/month — includes 300 AI runs, 50 SEO audits, the long-form editor, access to 700+ copywriting frameworks, 2 seats, and community support. Ideal for solo creators crafting SEO-optimized long-form content using proven templates.
Superpower: $79.99/month — offers unlimited AI runs and SEO audits, long-form editing, and 3 seats with access to all tools. Best for marketers and small teams building consistent content across platforms.
Superpower Squad: $99.99/month — includes unlimited access, team collaboration tools, workflows, 5 seats, and early access to new features. Tailored for agencies and larger teams managing high-volume, collaborative content projects.
Is ClosersCopy Too Expensive?
Not necessarily. Pricing is a bit higher than some competitors but offers specialized marketing features.
If your focus is high-converting copy with SEO tools, ClosersCopy provides good value.
For more general AI writing, Jasper AI or Writesonic may be more cost-effective.
ClosersCopy is designed for creating persuasive sales copy and SEO-friendly marketing funnels.
It offers 300+ marketing frameworks and 30+ workflows, making it ideal for marketers, small business owners, and SEO experts.
While it claims to use its own AI instead of GPT-3, content can still be flagged by detectors.
Some claims are overstated, but the tool delivers solid results when personalized.
Though priced higher than some alternatives, it offers strong value for users focused on high-converting copy.
Best for crafting high-converting marketing copy across platforms.
Ideal for digital marketers, content creators, e-commerce businesses, agencies, and SEO pros.
Anyword stands out because it doesn’t just create content from templates.
It shows how well your copy will perform before publishing.
Its Precision feature makes it perfect for digital marketers wanting not just well-written but conversion-optimized copy.
E-commerce owners benefit by easily generating product descriptions, landing pages, and high-converting ads.
Unlike other tools where you must repeatedly train the AI on your tone, Anyword learns your style once and adapts continuously.
This suits copywriters and creators wanting better client copy without losing their voice.
In short, it’s perfect for anyone who wants attention-grabbing, high-quality, conversion-focused, personalized content delivered with ease.
The dashboard is super easy.
For a short-form ad, I just add a prompt, select audience and tone, and in seconds get optimized copy with a performance score.
I also created an awareness-stage blog post by selecting long-form content, adding a prompt, and inputting target persona details.
First, it generated an outline I could refine, then two well-structured drafts ready for editing.
After that, it provided two well-structured drafts ready for editing.
In simple steps, it creates high-quality content by giving any word my persona.
While I wouldn’t recommend publishing content directly after it’s generated by AI, it definitely saves hours of time that would otherwise be spent manually brainstorming the first draft.
What makes Anyword stand out?
Every piece comes with a prediction score showing its likely success, saving time on A/B testing.
You can tailor copy for audiences, and it tells you which version works best.
It doesn’t just write content. It predicts which headlines, CTAs, and body copy generate results.
Unlike general AI like ChatGPT, Anyword is built specifically for marketing and SEO copy.
It offers premade templates for product descriptions, blog intros, email subjects, and more, helping keep brand voice consistent.
It also integrates with Facebook Ads Manager, HubSpot, and others for easy deployment.
Some features exist elsewhere, but Anyword brings it all together.
That’s why it’s one of my top content generation tools.
Anyword’s plans scale from solo creators to large teams, offering predictive performance, templates, and custom AI tools for copy that converts.
Starter: $49/month — includes 1 seat, 1 brand voice, 50 performance predictions, 100+ templates, a plagiarism checker, and a Chrome extension. Perfect for solo marketers who want unlimited AI copy with built-in scoring to improve results.
Superpower: $99/month — adds 3 seats, 100 real-time predictions, and collaboration tools. Best for small teams optimizing content performance and working together on marketing campaigns.
Superpower Squad: $499/month — offers custom AI models, 250 predictions, A/B testing, team roles, 5,000 data rows, onboarding, and priority support. Ideal for fast-growing teams that need advanced analytics and workflow control.
Enterprise: Custom pricing — unlocks 500+ predictions, 10,000+ data rows, private AI models, full API access, enterprise-grade security, and a dedicated success team. Built for large organizations requiring full customization, control, and scale.
Is Anyword Too Expensive Compared to Others?
Not really.
Tools like Jasper or Copy.ai may have similar prices for general content.
But Anyword adds value with real-time performance prediction and data-driven copywriting that tells you what works.
If you want serious results, especially in ads or campaigns, the ROI can easily justify the cost.
Best for detailed product descriptions and online store content. Ideal for e-commerce brands, product teams, and content managers.
If you’re an e-commerce brand or copywriter focused on e-commerce content, Hypotenuse is a solid choice.
It promises great product descriptions, SEO optimization for Google ranking, and plenty of ready-made templates like blog posts, product descriptions, AI image generation, Facebook ads, and more.
What stands out is its focus on e-commerce.
Just add your website, and it suggests optimized content.
Like other tools, pick a template.
I chose product description, added product name, details, and SEO keywords (important to rank on Google).
It gave two variations plus a meta title. The quality is good but I wasn’t fully satisfied. I wanted bullet points included.
Unfortunately, there’s no prompt option for that, so you must add bullet points manually or use another tool.
Hypotenuse AI offers two dedicated pricing tracks: one for content marketing & SEO, and another for e-commerce content creation, to support teams of all sizes and goals.
Marketing & SEO Plans
Entry: $19/month (billed annually) — includes 50K words, 1 user, SEO blog generation, CMS integrations, and standard HypoArt visuals. Ideal for bloggers or individuals managing small personal SEO projects.
Essential: $56/month — unlocks 250K words, a plagiarism checker, premium HypoArt, unlimited HypoChat, and document uploads. Great for freelancers or content teams looking to scale efficiently with AI.
Blog Pro: From $150/month — includes 3 users, SERP insights, advanced research tools, brand voice customization, and priority support. Perfect for technical SEO professionals producing expert-level content.
Blog Custom: Custom pricing — provides everything in Blog Pro, plus fully customizable workflows, flexible word limits, advanced formatting, and a dedicated account manager. Built for large content teams with high-scale needs and personalization requirements.
E-commerce Plans
Basic: $150/month (billed annually) — includes 1 user, multilingual product descriptions, and access to 20+ e-commerce content types. Designed for small online stores with fewer than 100 products.
Ecommerce Pro: Custom pricing — adds 5 user seats, bulk workflows, SEO-optimized content generation, advanced tone adjustments, and priority support. Best for fast-growing stores handling large inventories.
Ecommerce Enterprise: Custom pricing — features custom seats, brand-trained AI, formatting control, SEO monitoring, compliance support, integrations, and a dedicated success manager. Tailored for enterprise-level ecommerce teams needing full-scale automation and control.
Is Hypotenuse AI Expensive?
Compared to Anyword, Copy.ai, or Jasper, Hypotenuse starts off pricier, especially for eCommerce, but for SEO and marketers, it’s actually more affordable than other options.
It offers great value with strong bulk workflows, SEO tools, and custom AI models for better scale and precision.
For teams needing fast, accurate eCommerce or technical SEO content, the investment can improve productivity and brand consistency.
Best for everything.
Ideal for everyone
The most underrated tool for marketing copy yet arguably the best is ChatGPT, especially GPT-4.
It’s one of the most advanced language models and can generate human-like, emotionally engaging copy in minutes, matching any brand voice, all for just $20/month.
I mostly use GPT-3.5 (free version), which is also amazing but needs more detailed prompting to get the best results.
Other AI tools rely on premade templates for blog posts, product descriptions, emails, etc.
ChatGPT can do all that plus audience research, something most tools can’t.
You get research, buyer personas, and copywriting all in one, like a free assistant ready to help.
But your prompt can’t be vague, like simply saying, ‘Generate a headline for vitamin C serum.’ Instead, provide a more detailed prompt.
If your prompt is vague, here’s the kind of output you can expect:
But if your prompt is complete and includes detailed information about your product or service, the response will be much better, just like this:
As the saying goes, the more sugar you put in tea, the sweeter it becomes.
The same goes for ChatGPT: the better the prompt you give, the better the response you’ll receive.
Can ChatGPT Replace Expensive AI Writing and SEO Tools?
Most AI tools offer SEO features by integrating with platforms like Semrush, Ahrefs, or Surfer, showing keyword volumes and difficulty levels.
But you can do all of this for free using ChatGPT along with Ahrefs’ free tools.
Just ask ChatGPT for keyword ideas, check their stats on Ahrefs, and then let ChatGPT generate the content.
So yes, AI can replace many of these tools, but that doesn’t mean the other tools are bad.
They simply bring everything together in one place.
However, if you’re looking for a more affordable option, ChatGPT is a great choice.
Can Better Prompts Turn ChatGPT into Your Personal Copy Pro?
People rush to buy pricey tools, overlooking this powerful, cheap option. Beginners often give vague prompts, get weak results, then blame ChatGPT unfairly.
In my experience, ChatGPT is the best tool available, more efficient and flexible than others.
Why do people pick other AI copy tools? Because they’re user-friendly, template-rich, and polished. ChatGPT is a simple chatbot without templates or flashy UI. But it’s more than copywriting, it’s your creative partner, strategist, ideator, editor, and tester.
ChatGPT is seriously underused. Prompt it like a pro copywriter and it performs like one. Prompt it like a search bar and it behaves like one.
If you struggle to craft perfect prompts, I’ve made a free PDF with ready-to-use prompts. Just swap in your product or service details.
Top 4 Traditional Copywriting Tools to Refine Your Writing
If you’re a complete beginner, this section is for you.
It covers the best traditional copywriting tools on the market to help you refine your writing, brainstorm fresh ideas, and check readability, so simple even a 10-year-old can use them.
You’ll find tools to analyze headlines, get synonym ideas for smoother copy, and organize your writing, which is perfect if you’re working on long-form sales pages.
This is a complete list of my favorite tools, with a quick breakdown of each.
Plus, I’ve included a downloadable PDF with direct links to their sites, so you don’t have to memorize their names.
You might know some already, but I’m sure you’ll discover new, helpful ones here.
Let’s dive in.
Almost everyone online has heard of Grammarly. But it’s more than just a basic spelling and grammar checker.
It analyzes tone, clarity, conciseness, and engagement too.
Grammarly gives instant suggestions as you type, helping improve your writing in real time.
In a world full of copy-paste content, it also checks for plagiarism so your work stays original.
Over 30 million people use Grammarly daily.
It’s trusted by thousands of companies, from corporate teams and schools to customer support departments.
Grammarly offers three plans to help individuals, professionals, and teams write clearly and consistently, from emails to large-scale content.
Free: $0/month — includes grammar and spelling checks, tone detection, and 100 AI writing prompts. Ideal for individuals, students, and casual writers looking to boost clarity and correctness in their everyday communication.
Pro: $30/month — unlocks full-sentence rewrites, tone and formality adjustments, branded voice settings, and 2,000 AI prompts. Designed for professionals and small teams aiming to deliver polished, brand-consistent content.
Enterprise: Custom pricing — offers everything in Pro, plus unlimited seats, advanced admin controls, data loss prevention (DLP), and dedicated customer success support. Best for large organizations prioritizing security, compliance, and scalable team-wide writing assistance.
Hemingway Editor acts like a copy chief, analyzing your text for difficulty and highlighting areas to improve. It spots words to cut, like passive verbs, and shows which grade level can understand your writing. This tool helps you create clear, concise content even a 10-year-old can follow. It’s perfect for anyone wanting more readable, effective writing.
Main Features
- Readability grading
- Sentence structure analysis
- Passive voice detection
- Word suggestions
- Export to Word or PDF (desktop)
- Distraction-free mode (desktop)
Hemingway offers two plans for writers who value clarity and distraction-free editing, online or offline.
Online: Free — web-based editor with readability checks, passive voice detection, and a clean, focused layout.
Ideal for writers needing quick, no-cost editing for clarity, tone, and sentence simplicity.
Desktop: $19.99 (one-time) — includes offline access, full editing features, export options (.txt, .doc, .pdf), and the ability to save work.
Best for professionals who want full control, distraction-free writing, and editable documents without relying on the internet.
In short, the desktop version is worth it if you want offline access, file-saving, and use Hemingway often for professional work.
CoSchedule is a headline analyzer that helps you write stronger, more attention-grabbing headlines.
It scores your headline based on word balance, length, clarity, and emotional impact.
The goal is to create headlines that get more clicks, shares, and traffic, especially for articles.
The free version comes with 10 credits, which means you can analyze only 10 headlines.
After that, you’ll need to upgrade to the premium version.
The premium pricing depends on how many credits you want.
A basic plan with 10 credits costs about $4 per month.
There are also options for unlimited credits, which cost around $56 per month or $499 per year.
Keep in mind, CoSchedule only analyzes headlines, not the full content.
CoSchedule Headline Analyzer is super useful if you want to improve your headlines and make them more engaging.
It’s a great tool to test your titles before publishing anything online.
However, there are some free alternatives to CoSchedule.
But first, let’s have a look at CoSchedule’s headline analyzer output.
It shows a headline score and analyzes several title elements.
CoSchedule Headline Analyzer offers simple pricing for anyone aiming to boost title impact, from beginners to SEO pros.
Basic: Free (10 credits/month) — includes headline analysis, platform-specific insights, sentiment checks, and word balance evaluation.
Best for beginners experimenting with improving headlines without any upfront cost.
Premium: $4/month or $29/year — everything in Basic plus advanced features like keyword research, competitor headline analysis, and access to Headline AI.
Ideal for content creators and marketers who want data-driven, SEO-optimized headline performance.
Now, let’s explore some alternatives to the CoSchedule Headline Analyzer.
Free Alternatives to CoSchedule Headline Analyzer
The output from the AISEO Headline Analyzer is quite similar to CoSchedule’s. It doesn’t require an account, and there are no usage limitations. Here’s how it analyzed my headline:
Sharethrough’s analysis is impressive. It not only evaluates your headline but also suggests improved versions. It’s completely free and requires no sign-up.
This is my favorite tool for headline analysis. I use ChatGPT with simple prompts to get detailed feedback and better headline ideas for free.
A thesaurus is a must-have for anyone who wants to write engaging content without repeating the same words.
Whether you’re a copywriter, marketer, entrepreneur, or writer, it offers plenty of synonyms and alternative expressions to diversify your vocabulary and avoid redundancy.
It helps you choose the most precise or persuasive words for any situation from marketing copy and business proposals to storytelling.
Repeating words can make your content dull.
A thesaurus, usually available free online, gives you better word options.
For example, instead of saying “great” all the time, you can use “excellent,” “outstanding,” “impressive,” or “remarkable.”
Using a thesaurus makes your copy more compelling and action-driven.
AI Copywriting Limitations & Risks
The hype surrounding AI writing tools has been on the rise since 2021, with many companies, solo entrepreneurs, and content creators using them.
However, if AI tools are not used properly, whether they’re cheap or expensive, they can produce non-original content that lacks a unique voice and creativity.
Using AI-generated content directly in blogs or advertisements can result in writing that sounds generic, as if everyone is saying the same thing.
Since AI is trained on existing content available on websites and other resources, it may end up creating plagiarized content, much like copying someone else’s work.
AI writing tools also come with a set of limitations, and below, I will outline some of these limitations.
#1 Lack of Creativity and Originality
AI tools are trained on pre-existing data, which can sometimes make it difficult for them to generate truly fresh ideas. This often results in content that lacks originality, feels repetitive, and loses the unique voice of a brand.
For example, let’s compare a blog introduction written by a human versus one generated by an AI tool:
As you can see, there’s a clear difference between AI-generated content and something written by a human.
AI content tends to be generic, lacking emotional connection and personalization.
It often feels detached and impersonal.
However, with some adjustments, editing, and the addition of a personal touch, AI-generated content can be transformed into a much stronger version that feels authentic and engaging.
#2 Risk of Plagiarism
AI tools can create high-quality content based on your prompts, but since they rely on existing material they’ve been trained on, there’s always a risk of plagiarism. Plagiarized content is like copying someone’s homework and turning it in as your own. You didn’t do the work but hope to get the credit.
As you can see, I added the ChatGPT content without editing it into a plagiarism checker, and it came up as about 31% plagiarized.
With some editing, we can reduce this, but using it directly can cause plagiarism issues.
In 2025, AI tools are becoming more intelligent at generating plagiarism-free content, but checking it is still important.
#3 Difficulty with Tone and Voice
Some AI tools let you select tone, but many still struggle to match a specific brand or individual voice. That’s why I don’t recommend publishing AI-generated content without editing it first.
PRO TIP: Always add personalization. Bring your tone, your perspective, your voice. Otherwise, it will sound robotic, and you risk losing your brand’s authenticity.
#4 Inconsistent Quality
Even the best AI copywriting tools can produce low-quality or irrelevant content. The results depend heavily on your prompt. No matter how advanced the tool is, it won’t perform well without clear direction.
AI lacks consistency and is sensitive to how well you craft your prompts.
That’s why I always recommend reviewing and editing AI content like you would a rough draft. It’s a helper, not a finisher.
#5 The Impact of AI on Writing Careers
AI is already replacing many writers who aren’t willing to adapt.
Writers who learn how to use these tools for research, outlining, ideation, and first drafts are staying ahead.
Those who ignore them risk becoming obsolete.
AI is getting smarter by the day. But it won’t completely replace writers, at least not the ones who evolve.
That’s why in 2025 and beyond, knowing how to use AI tools is critical.
Remember, no matter how advanced AI becomes, we still need human writers, especially those who understand how to work with AI.
You’ve now seen both AI and traditional copywriting tools, along with their strengths, limitations, pricing, and use cases.
The choice is yours, so pick the tool that aligns with your style and business goals.
But here’s the golden rule: never publish raw AI-generated content.
Add your creativity, insights, and voice. AI is your assistant, not your replacement.
The magic happens when you make it your own. Also don’t forget to download my Ai-copywriting prompts list.
Frequently Asked Questions (FAQ)
Below are some frequently asked questions. If your question hasn’t been answered yet, you’ll likely find it covered in the detailed answers below.
1. What exactly is an AI copywriting tool?
An AI copywriting tool is a sophisticated software that uses artificial intelligence, specifically large language models (LLMs) like GPT-4, to generate human-like text for marketing and sales purposes.
Think of it as a smart assistant that can create everything from ad copy, blog posts, and product descriptions to email campaigns and social media posts.
These tools are trained on vast amounts of data, allowing them to understand context, mimic different tones of voice, and produce high-quality content quickly to help you overcome writer’s block and increase productivity.
2. Will using AI-generated content hurt my website's SEO?
No, using AI-generated content will not inherently hurt your SEO rankings.
Google has clarified that its focus is on the quality, relevance, and helpfulness of the content, not on whether it was created by a human or an AI.
The key is to use AI for generating first drafts with variations, then edit and refine them according to your brand by adding a personal touch.
Raw, unedited AI output that is spammy or low-quality can harm your rankings.
For best SEO results, always edit, fact-check, and add your unique human perspective and expertise (demonstrating E-E-A-T: Experience, Expertise, Authoritativeness, and Trust) to any AI-generated draft.
3. Can AI copywriting tools truly replace human copywriters?
While AI copywriting tools are powerful assistants, they are unlikely to completely replace human copywriters.
AI has the ability to create content at scale, help brainstorm topic ideas,
and write first drafts.
However, it often lacks the genuine creativity, emotional intelligence, strategic thinking, and nuanced understanding of a brand’s voice that a professional human copywriter provides.
The future of copywriting lies in a human-AI collaboration, where writers who effectively leverage AI tools will become more efficient and valuable, rather than obsolete.
4. What is the biggest limitation of using AI for copywriting?
The biggest limitation of AI copywriting tools is their potential to produce generic, repetitive, and unoriginal content that lacks a unique brand voice and emotional depth.
Since AI models learn from existing internet data, they can struggle with creating truly novel ideas and may sometimes generate factually inaccurate information (“hallucinations”).
To overcome this, it is crucial to provide detailed, specific prompts and to always have a human editor review, refine, and personalize the AI-generated copy.
Remember, every piece of generated copy must align with your brand standards and connect with your readers, or you’ll risk losing your brand authenticity.
5. Which is the best AI copywriting tool for beginners?
For beginners, the best AI copywriting tools are typically those with user-friendly interfaces, a wide variety of pre-built templates, and clear guidance.
Tools like Copy.ai and Writesonic are often recommended for their intuitive design, which allows new users to quickly generate content for ads, social media, and emails without a steep learning curve.
For those willing to learn prompting, ChatGPT offers incredible versatility and power at an affordable price point, making it a top contender for users at all skill levels.
6. Do I need to worry about plagiarism with AI-generated content?
Yes, you should be mindful of plagiarism when using AI copywriting tools.
Because these models are trained on existing web content, there is a small risk they might produce text that is too similar to their training data.
Most reputable AI writing platforms have built-in plagiarism checkers.
As a best practice, you should always run the final content through a reliable plagiarism detection tool like Grammarly or Copyscape and, more importantly, edit and add your own unique insights to ensure the work is original.
7. How can I get the best results from an AI copywriting tool?
To get the best results, treat the AI tool as a creative partner, not a magic button.
The key is prompt engineering, the quality of your input directly determines the quality of the output.
Be specific and detailed in your prompts.
Provide context about your audience, brand voice, goals, and desired format.
Don’t accept the first draft. Instead, use the AI to generate multiple variations.
And then use your human expertise to edit, combine ideas, and add a personal touch that makes the copy truly your own.
