Copywriting Portfolio for Coaches and Consultants
(Not Just Words That Sound Nice)
Welcome to my copywriting portfolio for coaches and consultants. I could show you a wall of text samples and call it a day. But that wouldn’t really tell you anything useful, would it? So instead, I’m going to walk you through the real conversion copywriting samples I’ve created. Not just the words, but the thinking behind them, the strategy and the structure. The reason every section exists where it does.
Browse My Copywriting Portfolio by Category
Grand Slam Offer Samples: Making Saying No Feel Stupid
Sometimes the copy isn’t the problem. The offer is. As part of my copywriting portfolio for coaches, I help coaches and consultants create offers that stack so much value, the price feels like a steal. Using the Alex Hormozi framework, I build offers that stand out in crowded markets and make competitors irrelevant.
Weight Loss Coach Grand Slam Offer Built
Complete offer restructure for a business coach. Transformed a generic “3-month coaching” into a premium positioned program with irresistible value stacking.
Transformational Coach Grand Offer Built
Built a Grand Slam offer from scratch for a marketing consultant. Value stacking, bonus structure, guarantee design, and pricing strategy.
Business Coach Grand Slam Offer Built
Complete offer restructure for a business coach. Transformed a generic “3-month coaching” into a premium positioned program with irresistible value stacking.
Lead Magnets That People Actually Download and Use
A lead magnet isn’t just a bribe to get someone’s email. It’s the first impression of your brand. In my copywriting portfolio for coaches, you’ll see lead magnets that are specific, actionable, and designed to make the reader want more. I handle both the copy AND the design.
Ebook Lead Magnet (15 Pages)
Complete offer restructure for a business coach. Transformed a generic “3-month coaching” into a premium positioned program with irresistible value stacking.
Ebook Lead Magnet (15 Pages)
Built a Grand Slam offer from scratch for a marketing consultant. Value stacking, bonus structure, guarantee design, and pricing strategy.
Ebook Lead Magnet (15 Pages)
Complete offer restructure for a business coach. Transformed a generic “3-month coaching” into a premium positioned program with irresistible value stacking.
Ad Copywriting Samples: Scroll-Stopping Ads That Drive Clicks
Ads are the hardest thing to write because you have about two seconds to grab attention and maybe 100 words to make someone click. These ad copywriting samples from my portfolio show hooks that work, curiosity that builds, and CTAs that drive action. No fluff. No wasted words.
Facebook Ads Collection
Multiple ad variations for lead magnet promotion. Different hooks, angles, and CTAs tested for cold traffic campaigns.
Instagram Ads for Webinar
Story-driven ads designed to get webinar registrations. Visual-first copy that works with the platform.
Retargeting Ad Sequence
Ad sequence for people who visited but didn’t convert. Objection-handling copy that brings them back.
Video Ad Scripts
30-60 second scripts for video ads. Hook-story-offer structure optimized for mobile viewing.
Landing Page Copywriting Samples: Converting Cold Traffic
A landing page has one job. Get someone to take the next step. These landing page copywriting samples from my portfolio are built to convert cold visitors into warm leads. One clear headline. One compelling reason. One simple action. No distractions, no confusion, just clarity and a reason to say yes.
Facebook Ads Collection
High-converting landing page for an ebook lead magnet. Outcome-focused headline, bullet copy, and single-field form.
Checklist Opt-in Page
Minimalist landing page for a checklist download. Clear value proposition and trust elements.
Free Guide Landing Page
Landing page for a comprehensive guide. Pre-sells the value while keeping the form simple.
Webinar Landing Page Samples: Filling Virtual Seats
Getting webinar registrations requires a page that pre-sells the value without revealing the whole strategy. I create landing pages that build curiosity, qualify registrants, and set expectations. By the time they show up, they’re already primed for the offer.
Live Masterclass Registration
High-converting webinar registration page with curiosity-driven copy. What they’ll learn, who it’s for, and urgency around limited spots.
Automated Webinar Page
Evergreen webinar registration page designed for ongoing traffic. Multiple time slots and urgency without feeling fake.
Challenge Registration Page
5-day free challenge registration page. Day-by-day breakdown, community element, and clear transformation promise.
Discovery Call Page Samples: Pre-Qualifying and Pre-Selling
For high-ticket offers, you don’t want everyone booking calls. You want the right people. These pages filter out bad fits while simultaneously pre-selling qualified leads before they even get on the phone with you. By the time they book, they’re already half-sold.
Strategy Session Booking Page
Pre-call landing page that reinforces their decision, sets expectations, and embeds the calendar. Reduces no-shows and qualifies leads.
Application Page for High-Ticket
Application page with strategic qualifying questions. Positions the opportunity as exclusive while filtering out tire-kickers.
Consultation Confirmation Page
Thank-you page after booking that keeps them engaged. Preparation instructions and what to expect on the call.
Email Sequences That Nurture and Sell (Without Feeling Gross)
Most email sequences either bore people to death or sound like a desperate salesman knocking every day. The email copywriting samples in my portfolio do something different. They build trust, deliver value, and move people toward the sale naturally. By the time the pitch comes, it feels like the obvious next step.
7-Email Welcome Sequence
Complete welcome sequence from lead magnet download to sales pitch. Story-driven emails that build connection and trust.
5-Email Launch Sequence
Launch sequence for course or program release. Storytelling, curiosity hooks, and countdown urgency.
Post-Purchase Onboarding
Onboarding sequence to reduce refunds and increase engagement. Celebrates the purchase and delivers quick wins.
Webinar Follow-Up Sequence
Separate sequences for attendees and no-shows. Replay links, FOMO, and objection handling.
Re-Engagement Sequence
3-email sequence to wake up a cold list. Reminds them why they subscribed and cleans the list.
Sales Page Copywriting Samples: Pages That Actually Close
A sales page has one job. Get someone to buy, book a call, or take the next step. These sales page copywriting samples from my portfolio aren’t pages I wrote to sound clever. They’re pages built on research, structure, and buyer psychology. Every headline, every section, every CTA exists for a reason.
High-Ticket Coaching Sales Page
Long-form sales page for a $5,000+ coaching program. Problem-agitation-solution structure with value stacking and risk reversal.
Course Sales Page
Sales page for a self-paced course. Outcome-focused messaging, module breakdown, and testimonial integration.
Application-Style Sales Page
Sales page for premium offers where you want to pre-qualify buyers. Heavy qualification language and exclusive positioning.
VSL Sales Page
Video-first sales page with supporting copy. Works for viewers and skimmers alike.
Website Copywriting and Design Samples for Coaches
Your website is often the first thing someone sees before deciding whether to take you seriously. In my copywriting portfolio for coaches, you’ll see WordPress websites built with Elementor that look premium and convert visitors into leads. Clean layouts, strategic structure, and messaging that works together. You get both the design and the copy.
Complete Homepage Creation
Full homepage with hero, problem section, solution, about snippet, services overview, testimonials, and CTAs.
About Page Creation
Story-driven about page that builds connection while positioning as the expert. Not just a bio, but a conversion asset.
Services Page Creation
Services page that educates visitors, helps them self-select the right option, and drives them to the next step.
Work With Me Page
Complete work with me page with process breakdown, packages, FAQs, and multiple CTAs.
VSL Script Samples: Selling Through Video
A Video Sales Letter can do the heavy lifting of your sales page, but only if the script is built right. I write VSL scripts that hook viewers in the first 10 seconds, keep them watching through the middle, and drive action at the end. Structured persuasion designed for video.
Complete Homepage Creation
Full VSL script for a sales page. Problem-agitation-solution structure with story elements and pattern interrupts.
Thank You Page VSL (3-5 min)
Short script for after lead magnet download. Builds connection, delivers a quick win, and invites to next step.
Webinar Presentation Script
Complete webinar script with content teaching and seamless pitch transition. Designed to convert live or evergreen.
SEO Copywriting Samples: Content That Brings Buyers
Most SEO content gets traffic but doesn’t convert. The SEO copywriting samples in my portfolio are designed to do both. They rank because they’re genuinely helpful, but they also pre-sell your offers and move readers toward the next step. Every article connects back to your funnel.
Pillar Article (2,500+ Words)
Comprehensive guide designed to rank for competitive keywords. Strategic internal linking and CTAs throughout.
SEO Article
Step-by-step tutorial that solves a specific problem while positioning you as the expert. Lead magnet integration.
Comparison Article
Comparison content that captures people searching for alternatives. Fair assessment with clear recommendation.
Listicle Article
List-style article optimized for high-volume keywords. Scannable format with CTA integration.
Email Automation Samples: Systems That Work While You Sleep
I don’t just write your emails. I set them up in your platform with proper automations, triggers, and segmentation. ConvertKit, Mailchimp, ActiveCampaign, MailerLite, whatever you use. Your email system will run automatically, nurturing leads and converting them without you touching it.
Complete Welcome Automation
Full automation setup from opt-in to sales pitch. Tags, triggers, sequences, and conditional logic configured.
Launch Sequence Automation
Launch email automation with cart open, reminders, and cart close. Segmentation based on clicks and engagement.
Abandoned Cart Automation
Follow-up automation for incomplete purchases or applications. Timed triggers and objection-handling emails.
Re-Engagement Automation
Automated sequence to re-engage cold subscribers. Triggers based on inactivity and list cleaning.
Landing Page Integration Samples: Automations That Just Work
A landing page isn’t useful if it doesn’t connect to your email platform, your CRM, or your booking system. I set up all the integrations so when someone opts in, they automatically get tagged, added to the right sequence, and moved through your funnel without manual work.
Lead Magnet Funnel Setup
Complete integration from landing page to email delivery. Form submission, tagging, sequence trigger, and thank you page redirect.
Launch Sequence Automation
Registration page connected to email platform and webinar software. Reminder emails automated.
Abandoned Cart Automation
Discovery call page with Calendly or TidyCal integration. Confirmation emails and reminder sequences.
WordPress Funnel Automation for Coaches and Consultants
I build complete marketing funnels inside WordPress using Elementor, with all the automations connected. From landing page to email sequence to sales page to checkout. Everything works together, and you don’t need to hire someone else to set it up.
Lead Generation Funnel Setup
Complete WordPress funnel from traffic to lead capture. Landing page, form, email integration, thank you page, all automated.
Webinar Funnel Build
Full webinar funnel in WordPress. Registration page, confirmation page, reminder emails, replay page, sales page.
Application Funnel Setup
High-ticket application funnel with conditional logic. Qualification form, routing, and follow-up automation.
Complete Funnel Samples: Full Systems Built From Scratch
Sometimes you don’t just need one piece. You need the whole system working together. This section of my copywriting portfolio for coaches shows complete funnels I built for real coaches and consultants I found online. I audited their current presence, researched their audience, and created every asset they’d need to attract leads and convert them into clients.
Research
Found real coaches online and studied their business, audience, and current messaging.
Audit
Identified gaps in their funnel, messaging problems, and conversion leaks.
Build
Created every asset from scratch. Lead magnet, landing page, emails, sales page.
Connect
Mapped out how every piece works together as one conversion system.
SPEC PROJECT
Business Coach Full Funnel Build
The Business
A business coach helping early-stage entrepreneurs build their first profitable offer. She had a website, some social media presence, and an email list of about 500 subscribers. But no clear funnel to turn that audience into paying clients.
What I Found (The Audit)
- No lead magnet to capture new leads
- Website had no clear path to conversion
- Email list existed but no nurture sequence
- No sales page for the main program
What I Built
- No lead magnet to capture new leads
- Website had no clear path to conversion
- Email list existed but no nurture sequence
- No sales page for the main program
Lead Magnet
10-page ebook: “The First $10K Framework” with cover design and interior layout
Lead Magnet
10-page ebook: “The First $10K Framework” with cover design and interior layout
Lead Magnet
10-page ebook: “The First $10K Framework” with cover design and interior layout
Lead Magnet
10-page ebook: “The First $10K Framework” with cover design and interior layout
Lead Magnet
10-page ebook: “The First $10K Framework” with cover design and interior layout
Lead Magnet
10-page ebook: “The First $10K Framework” with cover design and interior layout
How It All Connects
Explore Each Asset
Strategy Notes
The lead magnet topic was chosen specifically to attract people at the right stage: entrepreneurs who’ve validated an idea but haven’t hit consistent revenue yet. This filters out complete beginners (not ready to invest) and established businesses (wrong offer).
The email sequence follows a story arc: Email 1 delivers the resource, Emails 2-4 share her journey and quick wins, Emails 5-6 address objections, Email 7 makes the pitch. By the time they see the sales page, they already know her, trust her method, and understand the transformation.
The sales page uses problem-agitation-solution structure because this audience is aware of their problem but hasn’t found a solution that fits. Heavy emphasis on the framework (her unique method) to differentiate from “generic business coaching.”
Ready to Work With a Copywriter for Coaches? Two Free Ways to Start
Get a Free Copy Audit
Fill out the form, it takes about 2 minutes, then either send me the link to your page or paste your copy directly. If you include your page link, I can better identify every hidden opportunity most people miss.
Book a Free Consultation
Book your free consultation and choose a time that works best for you. We will hop on a 15 to 45 minute call via Zoom or Google Meet where you tell me about your goals, your offer, your target audience, and your niche.